When we think about some of the world’s most famous watch brands, such as Rolex, Omega, Zenith, Seiko, and even Hublot, we rarely think about how these names are invented under which they are known all over the world. And in fact behind each one lies an interesting story:
Loved by many people around the world for their digital watches, including the 1001 different incarnations of the best-selling G-Shock, Casio is an adaptation for its discoverer, Tadao Kashio, whose first product is a smoking device in the form of a ring, Called “Uubiwa pipe”. Just after the war, in 1946, all cigarettes smoked and this little widget was used to smoke without having to actually get busy and without smudging the fingers of cigarettes. Kashio’s little brother Toshio developed the world’s first compact electronic calculator in 1957, based on a relay. If he was the older brother, Casio would most likely be known as Toshio today.
Hublot enjoyed a remarkable sales growth mainly due to the effect of Jean-Claude Biver. In 1980, many years before Jean-Claude Biver was involved, the founder of the company, the Italian Carlo Crocco, baptized his hatched Hublot brand, which translates as a “french” embrasure. Hublot presents the first natural rubber strap in the history of watchmaking, but when they present their concept at the Baselworld exhibition in 1980, Initially do not receive any orders. Not long after, however, fate obviously smiled at them and took 2 million for their first business year. To date, the brand is recognizable as much as Rolex as the younger generation.
The company was founded in 1832. From August Agassiz, but in 1866, when he bought two plots of land known as Les Longines (the long meadows) on the right bank of the River Suse, he decided to re-baptize the company. Longines set up their first gear next year. In 1867. Present their famous symbol with a winged sand clock that is both a mark of quality and protection against counterfeiting.
The company, which was chosen both by an astronaut on the moon and by James Bond, was set up in 1848. Under the less impressive name “La Generale Watch Co by Louis Brandt”. The name “Omega” was presented many years later by the two sons of Louis – Louis – Paul and Cesar. They create revolutionary production, where absolute product control allows parts to be interchangeable. Watches created with this technique are branded with the Omega brand and in 1903. Omega was officially established.
Oris was founded in 1904 by Paul Cattin and Georges Christian in the Swiss city of Holstein. They bought Lohner & Co’s recently closed watch factory and on June 1 the same year the two men signed a contract with the mayor of the city. Seeking a suitable name, they eventually stop at Oris, for which they get inspiration from a nearby passing stream seen from the windows of the factory.
For Rolex’s name, more debate has been held more than any other brand. Given that this is the most recognizable brand of watches, it’s not that surprising. The company was founded in 1905. In England under the predictable name Wilsdorf and Davis of its founders Hans Wilsdorf and his brother-in-law Alfred James Davis. According to Hans Wilsdorf himself, here’s how things happened:
“I tried to combine letters of the alphabet in all sorts of ways. As a result, I had hundreds of possible names, but none of them sounded in place. While one morning, as I was sitting on the upper level of an omnibus drawn by horses at the time, on the streets of Chipside in London, a good spirits whispered in my ear: Rolex. A few days after this fruitful trip, the Rolex brand was officially registered in Switzerland by Wilsdorf and Davis. ” Here’s the answer to the puzzle – the horse has whispered to him the most.
The company has enjoyed phenomenal success over the past 45 years, outpacing the Swiss watch industry and almost bringing it to frustration with the introduction of the Seiko Astron quartz at Christmas 1969. Success is listed directly in the name of the company. Japanese Seiko translates as “lovely” and “good”.
By accident, the German “tag” means “day”, and Heuer is the name of founder Edouard Heuer. TAG in the name of the company, however, comes from the abbreviation of ‘Techniques d’Avant Garde’ (Advanced Technology) and not from German. The company was founded in 1860. And to date is led by Jean-Claude Biver, who has deliberately shifted the focus to supplying mid-range watches to the mass consumer. Despite the serious criticism from many watchmakers about this marketing move, brand awareness among average audiences is on the same footing with the most recognizable Swiss brands Rolex and Hublot.
Although the company was founded in 1865, George Favre-Jacot, 22, at that time, in 1911, looking for a memorable Rolex-style name, stared at the night sky and cut off “I will call my Zenith brand.” Zenith is the highest point of a cosmic body in its movement in the sky, and therefore symbolizes the height of achievement and precision that the brand has been seeking since its creation.

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